Nationwide

A financial wellness app that’s tailored to your lifestyle

Nationwide wanted to expand into a new customer segment—digital-first consumers struggling with debt—while testing a new monetization model outside of traditional insurance offerings.

CrowdStrike

CrowdStrike free trial redesign

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Huntington National Bank

Huntington online account origination redesign

Huntington needed to increase online account conversion without compromising regulatory requirements. Analysis revealed significant early-flow abandonment, driven by perceived effort and uncertainty. By restructuring the origination experience around behavioral momentum, we increased completed applications by 15%.